Privacy
PRIVACY OVERVIEW
We collect information about customers to process orders, manage accounts, respond to inquiries, ensure business continuity and, if the customer agrees, to send customers information about products and offers, tailored to their interests and needs.
Customer information will only be shared with Mary Le's service providers and affiliates for the purposes listed above, as well as with regulatory agencies when required by law. We will not share your personal information with any other organization for marketing purposes.
To learn more about your rights and how we use your personal data, please read our detailed Privacy Notice below.
1. INTRODUCTION
The information below is Mary Le's Privacy Notice. Mary Le respects the privacy of our customers and is committed to protecting their personal data and ensuring that our customers understand our privacy policies. This Privacy Notice describes the personal data we collect through our website www.MaryLediamond.com , how we use that data, and the choices you have regarding that data.
MARY LE Fine Jewelry Company Limited is the controller and responsible for your personal data. If you have any questions about this Privacy Notice, including any requests to exercise your legal rights, please contact us at the information set out below:
MARY LE Luxury Jewelry Company Limited
66 Viet Hung street, Ha Noi, Vietnam
Mary Le.official@gmail.com
2. WHAT PERSONAL DATA DO WE COLLECT FROM CUSTOMERS?
Mary Le collects and uses the following information about customers:
Information you provide when you fill out an inquiry form, create an account with Mary Le, or place an order. This information is provided at the time of registering to use our website or requesting additional services, including, for example, your name, home and/or work address, email address, and phone number. We may also ask you to provide information when you submit an inquiry or report a problem with our website.
If a customer contacts us, we may keep a record of that correspondence.
We also collect anonymous demographic information, such as age, gender, preferences, interests and favorites, through third-party analytics tools such as Google Analytics.
We collect information related to customer interactions with us and our Website, including IP address, browser type, domain name, access times, and referring website address, as well as other information we collect through the use of cookies and similar technologies. See the Digital Advertising & Analytics section of this privacy notice to learn more about the use of this information and the choices available to customers.
3. WHY DO WE USE CUSTOMER PERSONAL DATA AND ON WHAT BASIS DO WE DO SO?
We may process customers' personal data for the following purposes and on the following legal bases:
| Purpose | Legal basis for processing |
| Purchasing and delivery processes, including receiving and processing orders, shipping, and communicating with customers about orders. | Necessary for Mary Le's performance of the contract with the customer. |
| Manage payments for the services Mary Le provides, including the payment process when customers purchase products through Mary Le's website. | Necessary for Mary Le's performance of the contract with the customer. |
| Service relationships, including managing customer accounts, providing customer support, and communicating with customers about Mary Le products and about customers' interactions with Mary Le, such as changes to Mary Le's terms. | Necessary for Mary Le's performance of the contract with the customer. |
| Contact customers as requested to provide information about Mary Le products or resolve customer inquiries prior to purchasing any Mary Le products. | Necessary for taking steps before signing a contract with a customer. |
| Ensure the proper management of Mary Le's business, including keeping appropriate records, resolving complaints and managing Mary Le's business relationships and opportunities. | Necessary for the legitimate interests of Mary Le pursued by Mary Le or by Mary Le's service providers acting on Mary Le's behalf or by third parties, provided that such interests do not pose a high risk to the rights and freedoms of customers. Mary Le's legitimate interest is to ensure continuity of service. |
| Prevent, detect and combat fraud or other illegal or unauthorized activities, including monitoring user activity, activity and networks for the purposes of fraud prevention and crime detection. | Protect the security of Mary Le's services. |
| Send marketing information about Mary Le's services, products and organization. | When a customer signs up to receive Mary Le's newsletter or other content, the customer will receive relevant information based on the customer's consent. Where consent is not required, because the customer is an existing customer who has previously purchased a similar product, Mary Le may send the customer marketing information based on Mary Le's legitimate interests, provided that such interests do not pose a high risk to the customer's rights and freedoms. Mary Le's legitimate interests are to promote the business and provide customers with offers on related services and products. |
| Profiling activities ensure that the commercial information customers receive is relevant to them and matches their preferences and expectations. | Based on customer consent. |
| To establish, exercise or defend legal claims in suspected or actual legal proceedings. | Necessary to comply with applicable laws and regulations. |
| Provide any information required to tax, regulatory, anti-money laundering or any other public authority or body upon request, as well as any processing of customer personal data in connection with specific laws, statutory codes of practice and other legal or tax obligations. | Necessary to comply with applicable laws and regulations. |
4. IS PERSONAL DATA SHARED?
Mary Le may disclose customer personal data in accordance with applicable law and for the purposes set out above, to the following parties:
Third-party service providers work on our behalf and provide services such as website hosting, data analysis, and information technology support. We have appropriate contracts in place to identify the lawful uses and sharing of personal information in accordance with this Privacy Notice and require such service providers to process personal information only as necessary to perform the contract or as required by applicable law.
Our affiliates, subsidiaries and/or divisions.
Regulatory authorities, as required by applicable law, for purposes including, but not limited to, responding to any government or regulatory request, cooperating with law enforcement investigations and mutual assistance, or upon receipt of any court order.
Parties, including a potential or actual buyer or seller in the event of a merger, acquisition or reorganization, sale or transfer of all or a portion of our business and/or assets.
5. CUSTOMER INFORMATION DATA SECURITY
Mary Le is committed to applying appropriate technical and organizational measures to protect customers' personal information from the risk of unauthorized access, misuse, disclosure, alteration or destruction. Specifically, we apply the following measures:
- SSL encryption: All data transmitted between your browser and Mary Le's system is encrypted using SSL technology to ensure safety during online transactions.
- Firewall and access control system: We deploy firewalls, security monitoring systems and strict access authorization mechanisms to minimize unauthorized access.
- Internal security procedures: Mary Le's personnel are only allowed to access personal information when absolutely necessary and must comply with strict security regulations.
- Regular checks and upgrades: Security systems are regularly checked, updated and upgraded to prevent risks from new threats.
- Compliance with legal regulations: The collection, storage and security of personal information always comply with current legal regulations on data protection.
While Mary Le strives to protect your personal data, please note that no method of transmission over the Internet or method of electronic storage is completely secure. Therefore, we cannot guarantee absolute security, but we are committed to taking all reasonable and necessary measures to protect your data.
5. CUSTOMER INFORMATION DATA SECURITY
Mary Le is committed to applying appropriate technical and organizational measures to protect customers' personal information from the risk of unauthorized access, misuse, disclosure, alteration or destruction. Specifically, we apply the following measures:
- SSL encryption: All data transmitted between your browser and Mary Le's system is encrypted using SSL technology to ensure safety during online transactions.
- Firewall and access control system: We deploy firewalls, security monitoring systems and strict access authorization mechanisms to minimize unauthorized access.
- Internal security procedures: Mary Le's personnel are only allowed to access personal information when absolutely necessary and must comply with strict security regulations.
- Regular checks and upgrades: Security systems are regularly checked, updated and upgraded to prevent risks from new threats.
- Compliance with legal regulations: The collection, storage and security of personal information always comply with current legal regulations on data protection.
While Mary Le strives to protect your personal data, please note that no method of transmission over the Internet or method of electronic storage is completely secure. Therefore, we cannot guarantee absolute security, but we are committed to taking all reasonable and necessary measures to protect your data.
6. DO WE TRANSFER CUSTOMER PERSONAL DATA OUTSIDE OF OTHER COUNTRIES?
We do not routinely transfer personal data of our customers outside our country unless such transfer is strictly necessary for the purposes set out in this Privacy Notice. Where it is necessary to transfer personal data abroad, we will apply adequate safeguards in accordance with applicable law. These safeguards include, but are not limited to, the use of standard contractual clauses approved by the European Commission or other equivalent legal protections, to ensure the security, confidentiality and integrity of personal data when transferred from the UK or the European Economic Area (EEA) to other countries.
7. HOW LONG DO WE STORE CUSTOMERS' PERSONAL DATA?
Customer personal information will be stored in accordance with applicable law and retained for the period necessary to fulfill the purposes described in this Privacy Notice, unless the law requires or permits longer retention. Information related to invoices and transactions will be stored by Mary Le in accordance with accounting law for a minimum of 10 years, while customer account information will be kept until you request deletion of the account. The retention period of personal data will depend on factors such as:
- The type of products or services we provide to customers;
- For as long as we are required by law or regulation to keep it;
- What we need to prevent fraud and other financial crimes;
- What we need for responsible lending;
- Other legitimate business reasons (for example, because we need to respond to a complaint or legal request).
8. CUSTOMER RIGHTS
At Mary Le, we respect and protect our customers' privacy and personal data. Depending on the laws in Vietnam and other countries where customers reside, customers can exercise the following rights:
- Right of access and correction: customers can request access, update or correction of personal information provided to us.
- Right to data deletion: Customers can request us to delete their personal information in certain cases as prescribed by law.
- Right to object or restrict processing: customers can object to our processing of their personal data if the processing is based on legitimate interests, or request a restriction of the scope of processing.
- Right to withdraw consent: If the processing of customer data is based on consent, the customer may withdraw consent at any time. Withdrawal of consent will not affect the lawfulness of previous processing.
- Right to request data transfer: To the extent permitted by law, customers may request the transfer of their personal data to a third party.
- Right to complain: Customers have the right to submit a complaint to the competent authority in Vietnam or the data protection authority in the country where the customer resides, if the customer believes that we have violated data protection regulations.
- International Customers: For customers in the European Union (EU) or European Economic Area (EEA), customers may exercise their rights under the General Data Protection Regulation (GDPR).
In other countries, your rights will be governed by local data protection laws. You may exercise your rights at any time by contacting Mary Le using the contact information provided in the Privacy Policy. We will respond to all requests within a reasonable timeframe as required by law. In some cases, we may require you to provide proof of identity before processing your request. Some requests may be denied if they are contrary to law or affect the trade secrets, intellectual property, or privacy of a third party.
9. PERSONAL DATA USED FOR MARKETING PURPOSES
Mary Le may use your personal information for marketing and promotional purposes, specifically as follows:
- Based on the transaction information or preferences provided, we may recommend suitable products to send customers relevant product or service suggestions.
- Send promotional emails and special offers: We may use the email address or phone number you provide to communicate about promotions and offers exclusively for customers.
- You may receive e-newsletters from Mary Le to stay updated on new collections, exclusive events, or other brand-related news.
You may opt out of receiving marketing communications at any time by using the unsubscribe link included in the email, or by contacting Mary Le's Customer Service Department directly.
Sending marketing information is only done with your prior consent and in full compliance with current legal regulations on personal data protection.
10. What are cookies and similar technologies we use?
Please see our Cookie Policy for more information about the types of cookies we use, why we use them, and how customers can better control their use through their browsers and other tools.
11. Contact information
If you have any questions about your privacy and rights, please contact Mary Le.
- Email: Mary Le.official@gmail.com
- Boutique Headquarters: 66 Viet Hung street, Ha Noi, Vietnam
- Phone: +84 584 799 799 Or +84 584 66 88 99
12. CHANGES TO THIS PRIVACY NOTICE
We reserve the right to change this Privacy Notice from time to time. If we make any changes, an updated Privacy Notice will be posted with a revised effective date.
Effective Date: August 2025